As a fashion photographer based in Milano, my journey started with an improvised photoshoot of my younger sister, way before Instagram was even around. I’d grab her, throw together a look, and we'd do makeshift photoshoots just for the fun of it. My sister has also become a photographer, so it could be due to either my years of torturing her with my creative ideas or it simply runs in the family. What started as sibling bonding turned into a full-blown passion, and before we knew it, we’d both found our calling in the world of fashion photography.
I found my true calling in fashion and beauty photography, where I can bring creative visions to life in ways that are both visually striking and commercially effective.
Over the years, I’ve partnered with talented stylists and creative directors, discovering that the best results come from a unified team with shared goals and passions.
In addition to my work behind the camera, I’m also a Creative Director for a global fashion e-commerce platform, collaborating with local brands worldwide. This role has given me a broader perspective on fashion brands and led me to a deeper understanding of the needs of the brand, encompassing not only visual strategy and creativity but also their commercial requirements from the content perspective.
FOUNDER OF SORELLE PRODUCTION
Together with my sister, I founded Sorelle, a dynamic production company specializing in destination shootings for brands around the globe. Our expertise lies in creating stunning visual campaigns in diverse environments, tailored to each brand's unique vision. Our latest campaigns took us to Dubai, where we facilitated European brands to shoot amidst the mesmerizing desert landscapes and helped Dubai-based brands capture the vibrant street styles of Milano and Paris.